Privacy Policy
1. Who we are
Frontline AI LLC ("we," "us," or "our") operates frontline.carson.systems. Frontline AI LLC is an independent Tennessee limited liability company. The Frontline product is operated separately from Carson Systems LLC and Routebook. This Privacy Policy explains how we collect, use, and disclose information when you visit our website or interact with our services.
2. Information we collect
Information you provide directly. When you submit a form on our site, sign up for a service, or contact us, we collect the information you choose to share — typically your name, business name, email address, phone number, business location, and any narrative or details you provide.
Information collected automatically. When you visit our site, our hosting provider automatically logs your IP address, browser type, referring page, pages visited, and timestamp. We use this for security, performance, and aggregate analytics.
Call recording. When a call is placed to a business number that uses Frontline AI, the call is answered by Jennifer, our AI receptionist. Jennifer announces at the start of every call that the call is being recorded for quality and training purposes. We capture and store call audio, transcripts, and metadata including caller phone number, call duration, and timestamps.
Two-party consent. Some U.S. states require all parties to a phone call to consent to recording. Our standard call opening includes the recording disclosure to satisfy two-party consent requirements. If you do not consent to being recorded, please notify Jennifer immediately so she can transfer you or end the call without recording.
Use of recordings. Recordings are stored encrypted and used to verify customer requests and dispatch decisions, train and improve Jennifer's responses for the specific business, and provide a record for quality assurance and dispute resolution.
Your rights regarding recordings. You may request a copy of any recording in which you participated and request its deletion by emailing privacy@frontline.carson.systems with the date, time, and phone number of the call.
Cookies. Our site uses essential cookies for session continuity and may use a small number of analytics cookies. You can disable cookies in your browser; some site functions may not work properly without them.
3. How we use information
We use information you submit to deliver the service you requested, respond to your inquiry, evaluate fit for engagement, and contact you about our products and services. We use automatically collected information to operate, secure, and improve our services. We do not sell your information. We do not use your information to train external AI models.
4. Who we share information with
We share information with a limited set of service providers who help us operate the service:
- Hosting and infrastructure providers — to deliver and operate the service.
- Email and communication providers — to deliver form submissions, transactional emails, and follow-up correspondence.
- Payment processors — only if you make a payment, in which case payment data is handled by the processor.
- Vapi — voice processing and call orchestration.
- Twilio — telephony, SMS, and call routing.
- ElevenLabs — voice synthesis for Jennifer.
We do not share your information with advertisers, data brokers, or unrelated third parties. We may disclose information when required by law, in response to a valid legal request, to protect our rights, or in connection with a merger, acquisition, or sale of business assets.
5. How long we retain information
We retain customer records and form submissions for up to seven years for business and tax purposes. Server access logs are retained per our hosting provider's defaults. Call recordings are retained for up to twelve months and then automatically deleted, unless a longer retention is required for an active dispute or legal hold.
6. Your rights
Depending on where you live, you may have the right to access, correct, delete, or export the personal information we hold about you, and to object to or restrict certain uses. California residents have rights under the California Consumer Privacy Act. To exercise any of these rights, email us using the contact information below.
7. Security
We use commercially reasonable administrative, technical, and physical safeguards to protect information. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
8. Children
Our services are not directed to anyone under 16. We do not knowingly collect personal information from anyone under 16.
9. Contact
Questions about this policy or your information: privacy@frontline.carson.systems
Frontline AI LLC
Tennessee, USA
10. Updates
We may update this policy from time to time. The "Last updated" date at the top reflects the most recent change.